Digital Marketing Strategist | Centurion Systems Pty Ltd | October 2019 – Current

Being promoted from Design Studio Coordinator to focus mostly on national market social and digital media campaigns growing the from delivering no creative and visual story telling on digital channels to the need to get an extra head in the digital strategy sphere. I plan, create and deliver the needs for all online digital campaigns.

Notable Contributions:
– Growing the Social media Account (i.e., Facebook) through storytelling and design from 2000
followers to 60 000 plus users in 2 years.
– Creating the Digital strategy, Design elements and assets that won the company the 2019 Best
Digital Campaign Award for Securex SA.

Design Studio Coordinator | Centurion Systems Pty Ltd | October 2015 – September 2019

Managing Workflow for the Design team, whilst creating all the Signage, Magazine adverts and new website designs for the company. I also manage the Campaigns and digital content strategy and planning. Managing the design and implementation of all digital assets online and offline.

Notable Contributions:
– Creating and maintaining an aesthetically pleasing website with 20 000 organic viewers monthly
– Establishing our Brand as the most recognized brand in our industry using an effective Corporate
identity and implementation model.

Creative Designer | Tourvest Destination Management | September 2013 – September 2015

Designing of all sub brands requirements and also designing the product brochure and most brand deliverables Sub brands included, Your Africa, SST Travel, SA Rugby Travel, TEAM Sports TDM Product, Welcome Tourism, GoPASS and more.

Notable Contributions:
– Establishing new brochure processes increasing delivery time and bringing in new creative and
aesthetic solutions to the brochure teams
– Being instrumental in moving the print brochure online to a digital format and delivery system
saving cost, time and providing ease of access to all our clients across brands.

Marketing Coordinator | Welcome Tourism Services | November 2012 – August 2013

Managing Marketing budgets, Communications and quality control, whilst handling all the design and web development functions of the brand.

Notable Contributions:
– Establishing A new and improved Communications strategy and visual language for the brand
– Staring the Brands Social media marketing strategy.

Web Designer, Advertising Specialist & Mass mail specialist| MCD Group | November 2012 – August 2013

I did all the research and design work to develop a new social based Brand Engagement platform by working out the base functionality UI and UX. I also managed the e-mail communications for top South African brands

Notable Contributions:

– Working on top tier brand design and communications for Bluebean, GLRU, BMW South Africa,
  Agrinet, Old Mutual and MFC a division of Nedbank

Design Studio Coordinator | Sahara Group | January 2004 – October 2010

I started as the only designer doing all marketing projects from Magazine Adverts and flyers to packaging design, billboards, Corporate Identities, web banners and flash animations. Creating Concepts form idea stages to roll out. Print-readying of all work and liaison with supplier’s customers and management to get the best results every time. Creating Marketing Ideas and Strategies to improve Brand recognition, product awareness and thus improve sales.

I grew in the marketing department from being the only designer to having two junior designers and a web developer under my wing doing all coordination and art direction functions whilst still upholding the design standard and designing on various projects. Sourcing quotes arranging approvals, Advertising flighting and media schedules for 30 international affiliate offices. Daily was responsible for the planning, design, coordination and management of everything in the design and brand sector.

Notable Contributions:

– Working with the SA Cricket team and working with them in various photo shoots.
– Creating all the artwork and layouts for a National educational Zulu teaching comic for kids.
– Being accredited to take photos at the international SA Rugby Test Matches.
– Working with SA’s top models and celebrities directing various photo shoots with Kerry
   McGregor, Claudia Henkel and Cindy Nell.
– Designing all the collateral for the Bollywood Gandhi My father Movie premiere.
– Being Accredited Photographer for the PSL League at all Mamelodi Sundown’s matches.
– Designing Pamphlets covers for notebooks and signage for the 2007 national ANC Conference.
– Working with Mr. Jacob Zuma, then President of South Africa and working with old President Mr Thabo Mbekhi.