Brochures, Booklets, and Guides are your brand’s representation of your products or services when you are not there to do the talking. Yes, it could merely act as an additional resource for sales teams to use. It plays a role in disseminating your value by visually telling the story of your solutions. It’s also a tangible keeps sake that goes home with your customer or prospect to remind them of who you are and what you can do for them.