It’s easy to do direct mailers, It is always what the guys think. I believe that e-mail marketing even tough not the most used and most trusted part of the marketing mix, however very useful top use it yields a great ROI, and open rates however coming down the past few years still higher than social media ads and a click through rate that also fits most small budget and big budgets to drive visitors to buy.

Designing these and knowing their value and importance in the mix is invaluable to your success.It could be easy if you just put a few images together.

Coding and designing for HTML and CSS Mailers across multiple mail systems, becomes more and more tricky, but always a big fun challenge for me.

You have to consider e-mail client functionality and what the designs will look like when there are no images loaded (thanks Outlook) This is truly a great
test of “skill vs functionality” and more.